Brand Voice This is how your brand communicates with the world in communications, branding, social media and so much more. Voice can encompass so much more than just the choice of words you use, it is the rhythm and the energy. Do you use a lot of actionable words, are you more laid back? Depending […]
As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]
Many business owners tend to overlook the potential of marketing their business during their “slow season”. While this may be due to a lack of resources or money, there are still things you can explore to help promote your business, maintain engagement, and stay top-of-mind for potential customers/clients. Here are three free tasks you can […]
As AI technology continues to advance, there is no doubt that it is transforming the way we live and work. But what exactly is it? AI, or artificial intelligence, allows machines to learn from experience, adjust to new inputs, and perform human-like tasks. Some common applications of AI include virtual assistants like Siri and Alexa, […]
Marketing is an ever-evolving field with a broad range of opportunities like copywriters, SEO analysts, digital marketing strategists (like me!), and more that help promote a business’s product or service by creating compelling messages that speak to and resonate with the needs and desires of business owners target audiences. Honestly, it’s a massive game-changer for […]
Becoming a well rounded business owner and operator means becoming proficient in many avenues. For eCommerce businesses and service providers, these avenues tend to form three routes. Sales, marketing, and design. Coming into ownership with one or even two is great, having all three is a significant advantage. As the owner, making all 3 skills […]
Believe it or not, your teacher was right when they said math is everywhere. Though not always the quadratic formula or some chemical equation. For marketers, math backs up what we say, and informs what we do. Using creativity is an element that rarely goes overlooked, but math can be forgotten easily. Getting in early […]
For purposes of marketing, outreach, and audience, email remains dominant and relevant. Selling and conversions are some of the highest here. Master communicating this way, and find out why it’s used by top companies today. What is Email Marketing Email marketing is just that, marketing through email. Communicating directly with your audience is not only […]
Congratulations on finishing (almost) your first month of 2023. New trends have likely emerged in your business and you may see changes in patterns. Don’t consider this to be a total shift in your life though. As the year ends alongside the holiday season, it’s like clockwork, sales might dip and engagement will lower. However, […]
