Case Study: The Woolly Thistle

The Woolly Thistle

who are they?

"Welcome to The Woolly Thistle. We specialize in stocking the best yarns from the United Kingdom and Europe right here in the USA.

We scour the globe for hard-to-find knitting yarn from small producers and independent mills around the world."

Business Growth
Customer Expansion
Revenue Increase

Average Monthly Ad Spend

From $4500 a month in ad spend to $30,000 a Month only 1 year + 3 months later.

By employing a strategy that focuses on getting new leads into their space. We created a year-long funneling system that is evergreen and constantly brings in revenue due to ads. 

From there Woolly Thistle was able to scale from 1.8 Million in sales to 3.8 Million making them a multi-million dollar company in under 1 and half years. With over a million dollars in ad sales tracked at the end of 2022, it was no surprise that The Woolly Thistle scaled at the rate they did. The key was getting the right buyers in their space through targeted lead-generation ads that led to their sales from ads (including 1st-time buyers buying multiple times) bringing in 33% of their revenue.

Our client continues to see an average of 5x+ ROAS every month with continued scaled budget. We are running both google and facebook ads to create a funnel system that truly converts.

The best part is our client is seeing a huge buy back rate of these new ad customers of an average of over 30% in 90 days! This is where the real profit starts to kick in and what has allowed them to scale their budget month after month.


They’ve been able to target the right audience for our business…

Diedrich Marketing Strategies is making a huge difference to my business by helping us grow our customer base through FB ads.  They’ve been able to target the right audience for our business and we’re seeing a high rate of customers coming back to shop with us again.  Working with Nicole and her team is great!  Some of Nicole’s best characteristics are that she is open and honest.  She’s eager to have a good working relationship and really cares about her service and her client’s success.

– Corinne T.

The Woolly Thistle Logo

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Clients see success with DMS

Why DMS?

We are a boutique marketing agency, meaning we specialize in niched marketing strategies! We aren’t looking to get just anyone in your space, we want buyers who become life-long customers. We want help you to employ a marketing strategy that converts to increased sales after their first time purchase from an ad. As you know, ads can be a scary investment, but when you know those customers will come back, it makes ads an easy yes!

– Nicole Diedrich 

Nicole Diedrich of Diedrich Marketing Strategies

Real Results!

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