Case Study: The Woolly Thistle

who are they?

"Welcome to The Woolly Thistle. We specialize in stocking the best yarns from the United Kingdom and Europe right here in the USA.

We scour the globe for hard-to-find knitting yarn from small producers and independent mills around the world."

Average Monthly Ad Spend

From $4500 in ad spend to $30,000 only 1 year 3 months later.

By employing a strategy that focuses on getting new leads into their space. We created a year-long funneling system that is evergreen and constantly brings in revenue due to ads. 

From there Woolly Thistle was able to scale from 1.8 Million in sales to 3.8 Million making them a multi-million dollar company in under 1 and half years. With over a million dollars in ad sales tracked, it was no surprise that The Woolly Thistle scaled at the rate they did. The key was getting the right buyers in their space through targeted lead-generation ads that led to their profit from ads (including 1st-time buyers buying multiple times) bringing in 33% of their revenue.


They’ve been able to target the right audience for our business…

Diedrich Marketing Strategies is making a huge difference to my business by helping us grow our customer base through FB ads.  They’ve been able to target the right audience for our business and we’re seeing a high rate of customers coming back to shop with us again.  Working with Nicole and her team is great!  Some of Nicole’s best characteristics are that she is open and honest.  She’s eager to have a good working relationship and really cares about her service and her client’s success.

– Corinne T.

Clients see success with DMS

Why DMS?

We are a boutique marketing agency, meaning we specialize in niched marketing strategies! We aren’t looking to get just anyone in your space, we want buyers who become life-long customers. We want help you to employ a marketing strategy that converts to increased sales after their first time purchase from an ad. As you know, ads can be a scary investment, but when you know those customers will come back, it makes ads an easy yes!

– Nicole Diedrich 

Real Results!

Ready to start seeing Marketing success?

Ready to level up your marketing game? Get support from industry innovators and experts! Have an entire marketing team ready to help you scale your business for the price of one!

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