The eCommerce Membership You’ve Been Looking For! 🤟

Meet the Lounge

The best damn place on the internet to level up your eCommerce marketing strategy

Join now for only $47/m!

I don’t need to hear more…  sign me up now!

Ready to learn the best next steps to grow your product-based business in an EVER growing resource community?

What if you had INSTANT access to
a resource library that...

this is exactly what's i've been looking for!


The Lounge was created for "do it yourself" eCommerce Business Owners just like you!

  • It’s for the eCommerce business owner who wants to get clear on their marketing strategy without the overwhelm
  • It’s for the 7-figure eCommerce CEO who wants their team members to have a trusted place to learn
  • It’s for the Etsy seller who wants to protect their livelihood with their own website
  • It’s for the product-based biz owner who needs help setting & accomplishing their big business goals
  • It’s for the Shopify store owner who wants to learn how to run their own Facebook ads without spending a ton of money
  • It’s for the eCommerce entrepreneur who wants strategically designed tools to get organized & grow their business!

This is SOOO ME!

What can you learn from THE LOUNGE?

I wanted to break this down for you to make this an EASY yes… because I get it – you see the $47/m price tag and scratch your head at how much we are offering… but stick with us here. This membership is made for you, by people just LIKE you.

Meaning – we understand the value of a dollar, and know that when you have more money to invest in your ads and marketing PLUS the opportunity to learn everything you’d like about ads, email marketing, launch sequencing, organizing your year, and so much more… you can start building your *actual* dream business.

I want to highlight just 4 reasons to join the lounge. Even if you just want ONE of these… know that we have you covered inside of the lounge.


There is a whole Content Creation Workshop available where you can get access to tools and resources like the Content Brainstorm Worksheet, Content Schedule Planning Worksheet, Calendar Template, and email marketing schedule! Jessica shares in detail how to create content that converts, and if you are ready to start writing bomb content – this is the space to be!


When you join the lounge, you get instant access to a step by step Ads course for you to start implementing now! Nicole walks you through how to set up your ads right the first time, how to track your audience, how to choose your audience, creative ad copy, retargeting and more. If you are looking to start running ads for your own business – this membership has you covered. (Plus, if you get stuck, you can book a members only 1:1 call with nicole to get personalized support FAST!)


Email Marketing

Jessica shares from her 20+ years of experience in the ecommerce space on how to use the STAR method, how to use automations, and how to use the promo calendar to plan for success! Use this and the content creation workshop and you are going to be selling on auto pilot!


Pre-Launching (Sell out Launches)

Inside of the Lounge there is a WHOLE module on “How to run the perfect promotion or product launch”. We get into the nitty-gritty with the how, when, where and why. From building your landing pages to Facebook ads and email promotion. This is where you find all of the tools working together to create your next epic launch. Getting stuck with marketing? Book a call with Jessica for a members only 1:1 session just for The Lounge members.


Oh, and I don't want to forget to mention the countless other resources like:

A full deep dive into SEO and how to use things like Google Analytics, Seo friendly links, Choosing keywords, 404 links, and other ways to boost your visibility and search ranking!

Incredible Guest trainer workshops on topics such as: Tiktok and short form video, Pr 101, Copywriting tips, and more!

This is all just waiting in the vault for you after you join! Not to mention an incredible community, access to live workshops, discounted calls with Nicole or Jessica, and an ever evolving and growing training database.


Say no more... I am in!

Take a tour... watch the video below!

We know that eCommerce marketing isn’t one size fits all. That’s why we created the Lounge Membership. A place where you can learn how to make the right decisions for YOUR SPECIFIC BUSINESS and the training to help you implement it.

Feel more confident and empowered knowing you have everything you need to build a business you love and hit all those big scary goals you’ve set for yourself. 


  • Learn how to identify your best marketing channels so you know where to spend your time for the best returns
  • Get clear on EXACTLY what you need to optimize in your business to get to your goals while avoiding comparison
  • Learn how to get more visibility for your product-based business without spending money on ads
  • Generate endless content ideas & get ongoing inspiration so you always know what to say on social and in email
  • Get ahead of your marketing with monthly, quarterly, and yearly check-ins so you always know what to work on and when
  • Demystify the most important tech platforms to effectively run your eCommerce business so you have more time to enjoy your life
  • Fast track your success with inexpensive paid advertising & the guidance of a strategist who has made over half-a-million dollars for her clients

yes, this is it!

This isn't Your Average Membership!


Direct Access

Post in the private membership hub and get answers directly from your hosts.  Need to go even deeper? Book a 1:1 Velvet Rope Call for just $47


Real World Experience

Everything we teach in the Lounge is based on our 30+ years combined experience + what we’re doing with our clients right now.


Monthly Q&A Calls

Ask us anything on our Monthly ‘Happy Hour’ Q&A Zoom Calls. Get personalized face-to-face feedback about your business from Jessica, Nicole, and the rest of the community.

🚫 💩

No Bullshit

We don’t do fluff. There are no shortcuts, no silver bullets, & no overnight successes. Just proven marketing strategies that build long-term sustainable success.


Quarterly Planning Workshops

Make sure you’re on the right track with our Quarterly ‘Bottle Service’ Workshops. Analyze your results, set your goals, + get strategic support from your hosts along the way


Learn to Fish

We teach you the why + the how behind all the things so you understand how to make decisions for YOUR unique business and never feel reliant on someone else.

What you get…

For just $47/MO.

⚡ Actionable step-by-step training for easy implementation into your business

⚡ Guest experts to share speciality training throughout the year

⚡ Advanced strategies to grow the traffic, sales & profit in your eCommerce business​

⚡ Tools, worksheets, and guides to support you along the way

⚡ An amazing community of other eCommerce business owners to cheer you on + support you

⚡ Live support from Jessica + Nicole on our Monthly Happy Hour Q&A Calls

⚡ Quarterly Planning Workshops to set goals & figure out where you should be focusing on your business RIGHT NOW

⚡ Special members-only deals on other courses & programs offered by Jessica & Nicole

⚡ 1:1 calls with Jessica or Nicole for just $47 when you need private help to brainstorm or get unstuck​

Where have you been all of my life + Business?!

Skip the FOMO, the comparison, & the shiny object syndrome. Focus your energy on what’s best for your eCommerce business

Here’s Why The Lounge is the Place 🤩

Strategic Planning 💥

To make true progress in your eCommerce business you need to know where you’re going, how you’re going to get there, and when you’re going to work on those things in between everything else you need to do in your business

The Yearly Ops & Marketing Calendar shows you how to prioritize your goals, break them down and make sure you’re focused on the right things at the right time.


KPI Calculator & Business Growth Ideas 💰

The KPI (Key Performance Indicator) Calculator will show you exactly how much traffic, conversion, AOV, and gross margin you’ll need to hit your business goals. 

Once you identify which KPI you’re going to work on first access a list of actionable strategies you can use to achieve those goals and an assessment to figure out which makes the most sense for your business.


 Courses & Tech Training 🎓

 Now that you know what you’re going to do, dive into the ever growing training library to help you implement it.

Courses Include: 

  • Google Analytics
  • Facebook Ads
  • Klaviyo Tech Tour
  • Perfect Product & Promotion Launch
  • FB Groups for Product-Based Businesses
  • Content Creation Workshop
  • Copywriting for eCommerce
  • PR For Product-Based Businesses
  • Live Social Selling

 Social Media & Email Content Planning 📣


Learn how to create content to attract your perfect customer, inspire them to buy, and keep them coming back for more! 

Utilize the “Gin Method” of content creation so you always know what to say and when to say it! Plus learn a tried and true step-by-step strategy for keeping your content calendar full without the overwhelm.


Tools, Worksheets & Checklists 📝


Stay on track all year long and never miss a beat or a marketing opportunity with business checklists, sales tracking, goal setting, and everything to need to stay organized in your marketing strategy.

Developed by Jessica based on her own needs while running a 7-figure eCommerce business these easy to follow templates will have you feeling like an eCommerce badass.


Book Exclusive Calls📱


Stuck on a lesson inside the lounge? Having tech issues? Need a quick brainstorm about your business? Book a 30 min 1:1 call with Jessica or Nicole for just $47!


Not sure who to book with? We’ve laid out a few common topics we work best with. Still not sure? Message us and we’ll get it worked out!


Book a Call with Jessica if you need…

  • Shopify or Website Support
  • Klaviyo or Email Marketing
  • Support
  • Search Engine
  • Optimization Support
  • Google Analytics Help

Book a Call with Nicole if you need…

  • Facebook Ads Support
  • Organic Social Media
  • Strategy Support
  • Content planning or creation support

eCommerce can feel hard… but we are here to show you that it can actually be quite simple


Once you have the right tools, the right focus, and an understanding of how all the pieces of the eCommerce puzzle fit together you can create a business you love, that doesn’t require your 24/7 attention, and that actually gives you the freedom and joy you hoped it would… 

Here’s What You’ll Find Inside the Lounge

➤ Yearly Ops & Marketing Calendar:
Jam packed with literally EVERYTHING you need to do for your business, already mapped out for you. Never wonder what to work on next, or miss out on opportunities in your biz
➤  KPI Calculator
A calculator to show you EXACTLY what KPIs to focus on and improve to hit your sales & profiit goals
➤ Yearly, Quarterly, and Monthly review tools
Goal planning, and checklists to make sure NOTHING slips through the cracks and you're on the right track.
➤ Content planning calendar for social media and email marketing
So you don't miss an opportunity to grow your audience, inspire them to buy, and keep them coming back for more
➤ Money Shots
Quick + dirty mini marketing campaigns you can run anytime you need a cash injection in your business
➤ Google Analytics Crash Course
I'll guide you through exactly what to look at + what it means so you can pull actionable insights & make data driven decisions
➤ Step-by-Step Facebook Ads
Watch over Nicole's shoulder as she shows you how to properly set up your FB Ads account, identify your COLD audience, and create compelling ads so you can start driving new + qualified traffic to your website
➤ Run the Perfect Promotion or Product Launch
...with a proven rinse & repeat system that will grow your email list with people who want to buy from you and have you sell out your next collection. Done-for-you content plan included
➤ Learn how to cultivate a community
Learn how to cultivate a community around your product to get more eyeballs on your business and utilize Facebook Groups to nurture and convert a warm audience of customers
➤ Guest Expert Trainings
On topics such as PR for product-based businesses, copywriting for eCommerce, & how to use live selling to build connection & sales fast!
➤ Monthly 'Happy Hour' Q&A Calls
These are hosted on Zoom with Jessica & Nicole to get your questions answered
➤ A private platform OFF of Facebook you can get in and out without all the distractions to learn, implement, and see results faster
➤ An ever growing library...
An ever growing library of education, tools, and resources to help you grow the traffic, sales, and profit in your eCommerce business
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What if you could...

Get EXCITED about your business again…

If you could feel that same joy & hope you did when you first started your business. If you could get back to doing the parts you love without stressing about the ones you hate. The tools & training in the Lounge will revive that excitement when you see what’s possible, when you can give yourself a raise, or outsource the things you don’t like doing.


Once you learn how to read the data you’ll know how to pull actionable insights and make strategic decisions for the benefit of the business you WANT to build. It’s the most liberating feeling and the most satisfying feedback we get from our members.


Never make decisions on your own again! The Lounge will teach you how & give you the confidence to make the RIGHT decisions for your business, but we’re just a post away anytime you need strategic guidance, a little bit of clarity, or just some confirmation that you’re doing the right thing.


Travel, hang with your family, or binge watch your favorite shows… all the reasons you started your own business in the first place! Build a rock solid marketing strategy, give your team a place to get additional support, and set yourself and your business up for success so you can actually reap the rewards of being an entrepreneur.

If you are shaking your head yes and thinking to yourself, “this is ME!” you can join us now below:


Let us teach you everything we learned the hard way… so you don’t have to


We’re taking our 30+ years of combined experience in retail, marketing, advertising, and eCommerce; showing you what we’ve learned along the way. These are the same strategies and tools that we use with our one-on-one clients!

The same strategies that have allowed our clients to do things like hand over the daily operations to their trusted team, give themselves raises, allow them to take more vacations, fund their brick + mortar stores, reach multi 7-figures in their business, and so much more!


hey babe!

I’m Jessica Totillo Coster



I know how it feels to do all the things…

Because I’ve been exactly where you are. With 20+ years in retail, owning my own multi 6-figure brick + mortar boutique, and as the only employee of a 7-figure eCommerce store I’ve worn all the hats. 

I created this program to share everything I learned the hard way, so you don’t have to.

hi there!

I’m Nicole Diedrich


With over six years in the marketing world, perfecting my FB Ad & Digital Marketing strategies I know I can help businesses like yours grow through paid and organic digital marketing techniques.
Since starting my business in 2019, I’ve helped my clients make over $6M in ad revenue from paid advertising and it’s the most rewarding job I’ve ever had.

I can’t wait to learn from you!

Working with Diedrich marketing was wonderful from the start. Nicole is extremely knowledgeable and great to work with. She really wants to make sure you as a client are happy. 10/10 - Larissa
my email went from generating 4% of revenue to 24% every month!
she gave me the confidence to do things in Shopify and Google Analytics that I never would have known how to do!
I just took her FB Ads course, which is worth its weight in gold. I actually feel prepared and like I have an understanding of how FB ads work. Just the Ads Manager account section alone is priceless! - Kristin
she gave me real and very specific tactics I can focus on to grow my business
Nicole has saved me so much time in this learning journey as she knows what's important and what's going to make the most difference. She's also highly conscious of what your priorities are as a brand. - C
Jessica is the ultimate rockstar when it comes to eCommerce and email marketing
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yaaasss, i want in!



$ 47


$ 500
  • 1.5 MONTHS FREE!

still have questions?

What the FAQ?

Yes, and here’s why. We’ve intentionally created this program to serve all levels of business. We want you around for the long haul, to grow with us, to keep learning and optimizing. 

As soon as you identify which metrics you want to improve in your business (traffic, conversion, etc.) there will be an assessment to help you figure out which strategies you should use based on your specific business. 

The Lounge is also a great place to send your employees so they can level-up their skill sets! This is what our 6 & 7-figure business owners do.

Plus, you’ll have access to Jessica & Nicole who work with eCommerce businesses at ALL levels. 

Yes, yes you will! In addition to the Monthly Happy Hour Q&A Calls held on Zoom with Jessica & Nicole, we host quarterly workshops for you to set your goals and plans with us by your side. 

You’re also able to post inside the membership hub AT ANY TIME and get direct feedback from us whenever you need it.

And guess what, we built this membership for you! Which means if we see a knowledge gap and have to record a quick tutorial video or add in a mini-training we will!

Plus, if you really just need me or Nicole for a 1:1 call, you can snag 30 minutes with us for just $47! 😍

Great question! The truth is, it depends.

We don’t want you to spend all of your time in here because we want you to actually implement what you learn.

That being said, members who dedicate 5-10 hours (including implementation) per week see the most success.

And remember… the Lounge is a resource. There will be seasons in your business where you spend MORE time and other seasons where you spend LESS… it just depends on your goals at the moment.

You’re not meant to “keep up” in the Lounge

We’re big believers in focusing on what is going to move the needle in your business RIGHT NOW vs. doing every training that’s available.

And depending on where you’re at in your business and your existing skill set, not every training is going to be relevant to you at any given time. 

Instead of “keeping up” we encourage you to treat the Lounge as a resource that you can lean on for the long haul.

That being said, there is a TON of content inside the Lounge, and while we will be releasing more, updating some of the existing content, and bringing in guest experts there is no set schedule for 2023.

We’re heavily focused on supporting you while you implement, optimize and improve the content that already exists as you grow your business.

Great question, complicated answer. While we can’t make any guarantees about what you will achieve in this membership because everybody’s business and work ethic is different, we have both helped numerous eCommerce businesses increase their sales. 

With such a low investment though, in most cases all it will take to make your money back is one or two additional sales per month. 

If you put in the work, there’s no reason why this membership won’t work for you.

Fair question! Typically, low price means low quality, right? 

But we were very intentional about the price because we wanted to serve as many eCommerce business owners as possible. 

We wanted it to be a “no brainer” 

We wanted it to be enough that you stay committed and do the work, but not sooo much that if you didn’t show up as strongly for a month because things were getting crazy in your biz or your life you didn’t feel like you were wasting money and started beating yourself up about it. 

Shit happens and things get stressful. We didn’t want the Lounge to be one of those things.

But… the January 2023 enrollment is likely the LAST CHANCE to enroll at this price.

There is no commitment and you can cancel at anytime. 

Whether you choose annual or monthly your only commitment is to the end of your current billing cycle.

You’ll also have 7-days from when you join to request a full refund, no questions asked.

Yes you can, and we encourage it – especially for our 6 & 7-figure business owners. 

As long as they are W2 employees you only need one membership that can be shared among your company. 

Your membership and billing will be tied to the email you use to sign up, so we do recommend you use the owner’s email or someone else on the management team – not an employee email. 

We do ask that any contractors have their own membership and login to ensure your business is properly represented. 

Yes, you can cancel at anytime.

When you cancel you will continue to have access to the membership until the end of your current billing period.

There will be no refunds beyond the initial 7 day period starting the day that you join.

Yes, we do! Once you join the membership, you’ll have 7 days to decide if you want to stay. 

If you decide this isn’t the program for you, let us know and we’re happy to provide you with a full refund.

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