When it comes to growing your business, one of the most essential tools you could ever use is social media.

There are many platforms for you to share your business to, such as Instagram, Facebook, and the newest one, TikTok.

Since Musical.ly switched over to TikTok, they’ve been one of the most popular social media apps for people to use, making it the perfect platform to share your business!

Keep It Light, Fun, & Straight To The Point

With TikTok all about fun and creativity, this can be an excellent opportunity to show your target audience the fun side of you and your business. Giving them a chance to get to know you and your business better and build a better relationship overall. 

Create videos that show more into your and your business’s story while also being fun and casual. You could create introductions or meet the team videos, workspace tours, product or services showoff videos, and so much more! Also, make sure to keep your videos short and straightforward. 15 seconds is usually a good length to go with. 

This will make it easier for people to see a glimpse of who you are as a person and learn the story of your business so that they will want to support you.

Jump On The Trends

This is very helpful for getting your business’s name out there in the TikTok world. 

Hashtags, sounds, challenges, and finding whatever you can that will match your brand identity and resonate with your target audience. 

Don’t forget to engage as well! TikTok’s current algorithm determines the number of times your video will get shared around on their platform, depending on how many people actually interact with them.

So make sure to be engaging as possible with your audience and with other people’s videos so that they are more willing to interact with you and your business overall.  

Stick To A Consistent Posting Schedule

Like any other platform, it’s essential to stay consistent with your posts. 

You don’t have to post a lot. But at least one video a day will work well, although you can post more throughout the week if you would like. 

Try making a couple of TikTok’s when you have the time. A week’s worth would be good and schedule them for the next week in the future. This can help you stay ahead and let you focus on more urgent matters that may come up. 

Also, it helps to make sure to post at times when your audience has the best chance to see your posts. You can figure this out by checking out your profile’s analytics on the app. 

TikTok Ads

Recently, TikTok’s Business platform has a variety of advertising formats and targeting options to help get your products and/or services in front of the right people. 

And, since TikTok ads aren’t as popular as Facebook or Instagram ads yet, now is the perfect time to use them! With not very many businesses using them, it allows you to use TikTok ads to your advantage!

If you have questions or want help using TikTok to its fullest potential, feel free to reach out to us at Diedrich Marketing Strategies! We’re always here to help you and your business succeed!