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DMS Marketing Blogs

The ABCs Of Ad Terms

In the dynamic and complex world of advertising, there sure are lots of terms, phrases, and acronyms that can seem like they’re from another planet. Seeing them for the first time, it might feel

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Audience Creation

Over the past few weeks, we’ve discussed lead generation, retargeting, and cold audiences for advertising. Now, it’s time to consolidate these topics and understand the connections between them. For more detailed insights, check out

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Creating Retargeting Ads

Retargeting ads are some of the most effective and simple ways to run an advertising campaign. The simplicity lies in the versatility and relatively basic set up they require. Not only can a retargeting

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Lead Generation and Styles

Lead generation campaigns are great because of their versatility, and ability to serve multiple purposes. Unlike conversion campaigns where customers will buy while the ad is up, lead generation can convert at any time.

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Black Friday Recap

The aftermath of Black Friday is now behind all of us, though some may still be sweeping up a little bit of rubble. We wanted to highlight some great things we did for clients

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Diedrich Marketing Strategies
Nicole Diedrich Laughing

LET’S GET TO KNOW EACH OTHER:

Hi everyone! I’m Nicole Diedrich, the Founder and Director of Marketing here at DMS.

With 7+ years of multimedia and digital marketing experience, I thrive on helping other small businesses gain the visibility and growth they deserve.

I graduated with my BA in Broadcast News and Production with an Emphasis in Advertising (pretty much a major, but that’s a debate for another conversation!) and a minor in Spanish.

I have worked at News Stations specializing in marketing and commercial promotion and a Staffing and Recruiting firm as their MultiMedia Marketing Manager before I became a business owner.