Tag: small business owners

Benefits Of Client/Customer-Focused Marketing For Your Business

Benefits Of Client/Customer-Focused Marketing For Your Business

Marketing is crucial for any business, but just simply promoting your products or services isn’t going to cut it. If you want to truly succeed in today’s competitive marketplace, it’s important that you take a client/customer-focused approach to marketing. What is client/customer-focused marketing, you may ask? It’s strategy that puts the needs, desires, and preferences […]

Creating The Perfect Marketing Ecosystem

Creating The Perfect Marketing Ecosystem

As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]

Marketing During Your “Slow Season”

Marketing During Your “Slow Season”

Many business owners tend to overlook the potential of marketing their business during their “slow season”. While this may be due to a lack of resources or money, there are still things you can explore to help promote your business, maintain engagement, and stay top-of-mind for potential customers/clients. Here are three free tasks you can […]

AI And How It Isn’t Replacing Anyone

AI And How It Isn’t Replacing Anyone

As AI technology continues to advance, there is no doubt that it is transforming the way we live and work. But what exactly is it? AI, or artificial intelligence, allows machines to learn from experience, adjust to new inputs, and perform human-like tasks. Some common applications of AI include virtual assistants like Siri and Alexa, […]