Marketing is crucial for any business, but just simply promoting your products or services isn’t going to cut it. If you want to truly succeed in today’s competitive marketplace, it’s important that you take a client/customer-focused approach to marketing. What is client/customer-focused marketing, you may ask? It’s strategy that puts the needs, desires, and preferences […]
If you are considering using ads for your business, you may have heard some myths that are causing you to hesitate to invest in ads. However, it’s important to remember that these misconceptions are just that – myths. As someone who has heard about these myths time and time again, I am ready to debunk […]
Brand Voice This is how your brand communicates with the world in communications, branding, social media and so much more. Voice can encompass so much more than just the choice of words you use, it is the rhythm and the energy. Do you use a lot of actionable words, are you more laid back? Depending […]
As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]
Many business owners tend to overlook the potential of marketing their business during their “slow season”. While this may be due to a lack of resources or money, there are still things you can explore to help promote your business, maintain engagement, and stay top-of-mind for potential customers/clients. Here are three free tasks you can […]
As AI technology continues to advance, there is no doubt that it is transforming the way we live and work. But what exactly is it? AI, or artificial intelligence, allows machines to learn from experience, adjust to new inputs, and perform human-like tasks. Some common applications of AI include virtual assistants like Siri and Alexa, […]
