Many business owners tend to overlook the potential of marketing their business during their “slow season”. While this may be due to a lack of resources or money, there are still things you can explore to help promote your business, maintain engagement, and stay top-of-mind for potential customers/clients.
Here are three free tasks you can do to see a significant return in your busier months.
If you don’t already, reach out to past customers/clients and ask them to leave a review for your business!
Reviews can help highlight your business’s unique selling points, boosting your business’s reputation and showing what sets you apart from the competition. They can also provide valuable insight into areas of your business that need improvement. Making it even more appealing to customers/clients after the slow season has passed.
To encourage past customers/clients to leave reviews, offer incentives like discounts or free services in exchange for their honest feedback. Not only will this be motivating, but they’ll also see how you value their opinion and are committed to improving your business based on their feedback. Leading to more loyal customers/clients and increased revenue in the end!
Testing A New Audience
Have you ever thought about reaching out to new demographics or niches? By targeting previously untapped audiences, you can attract many new customers/clients that you haven’t reached out to before.
To get started, research new groups who may be interested in your products/services. For example, if you sell handmade jewelry, look for people who are interested in sustainable fashion or eco-conscious products. After identifying these new audiences, tailor your marketing strategies to their interests/needs and attract new loyal customers/clients to your business!
Participating in local events and getting involved with the community is another great way to build relationships and establish your business’s brand in person. Especially during the “slow season”.
One of the most common challenges during a slow season is maintaining engagement and interest from customers/clients. This can be especially difficult for businesses that rely on seasonal sales or have predictable dips in customer traffic.
To counter this, why not try introducing new products or services with pre-sales that offer discounts and special deals during this time?
It’ll generate hype with existing customers/clients, and attract others outside of your target audience interested in your new products/services. Pre-sales also give people a sense of exclusivity; furthering the growth of customer/client loyalty and creating stable revenue streams throughout the year.
It’s 100% Worth It!
Although there will be challenges, by doing the tasks mentioned above, you’ll be presented with opportunities for growth and innovation that will ultimately set you up for success in the future. Remember “slow seasons” are for more marketing!
Currently, experiencing a “slow season” and want some help making the most out of it with your marketing? Schedule a FREE 30-minute consultation call with us and let’s discuss how to maximize your marketing efforts during the slow season so that you can overcome and scale!