Optimize Your Website for Holiday Traffic

This holiday season, website traffic is going to go up, hopefully with that conversion rate and sales as well.

Customers this holiday season will be ready to buy.

Whether your business serves a niche market or is broad, people are on your website for a reason. We have some tips that should help you to capitalize on the increased visits your website should see this winter. 

Optimize the Search Engine

Being optimized means having your SEO, or search engine optimization completed. Links going to proper landing pages, pages tagged accordingly and relevant information available on the pages.

We know we said buyers will be ready to shop on your website, and they will. But they can’t find your site unless you help the search engine find and recommend you.

Most web hosting services will give tips and ideas on how to optimize your SEO. Follow as many of their tips as possible and create a great and easy to find website. Always have options to share to friends and family, even posting to social media. 

Optimize for Mobile

Over half of all website traffic comes from mobile devices, typically phones. Be prepared for this as you build a website that is horizontally designed, more people will see the vertical scale.

Options for design that look great on a computer, will be too complex for a phone. Mobile device users need obvious and quick options as their screen size will not allow for significant animations and other creative displays.

Knowing that scrolling will dictate how they buy on your site. Let the menu show more popular items first, have relevant suggestions and always be easy to navigate. 

Themes

Don’t be afraid to push your holiday themed items to the main page and have simple designs. Even just some small holiday fonts or emojis can give off the impression of limited time and seasonal offers.

This should not only give off the impression of a deal, but create urgency in potential savings. Having a simple gift guide about how to use these limited offers and items, especially ones that are easy to share are very valuable.