Ah, the holidays – a time when people are in a festive, joyful, and giving mood. Millions of people worldwide participate in holiday shopping each year. And with in-store shopping no longer the incredible spectacle it once was, online shopping has taken the forefront.

Making the holiday season, also known as the 4th quarter, the best time of the year to improve your marketing efforts, gain more customers/clients, and boost sales.

Starting Your Season

As we approach the 4th Quarter and the holiday shopping season, it’s important to have your work done ahead of time. Lead generation should be up and running, gathering potential buyers and promoting your top products, allowing you to sit back and relax – Not really though. While getting those leads is important, pushing conversions directly with ads is also necessary if you wish to stand out in the competitive market.

Get Creative

Lead gen will be the lowest cost per sale you receive, and if planned well enough, the easiest too. On the flip side of this, conversion ads to get immediate sales not only jumps in results during the holidays, it drives website traffic and additional leads. The two go hand in hand making holiday season marketing essential to standing out from the crowd. 

Holiday Urgency

Email marketing is casual, and creates good brand awareness. However, emails do have a tendency to get lost in spam folders. The benefit to conversion marketing is it creates urgency, and is right in front of you. Just like the holiday shopping season, the time frame is small. This may sound like you can go with one or the other, but that’s really not the case as they need to work together. Conversion ads get leads, leads give profile information to target conversion ads, and so forth. Think of email marketing as keeping you in the game, but conversion marketing makes the big plays. 

So, as we head into the 4th Quarter make sure to focus on the lead generation as a base line, but use conversions to push buyers past the finish line. This will not only give you a better chance at more sales, but easier sales as well.