Marketing is an ever-evolving field with a broad range of opportunities like copywriters, SEO analysts, digital marketing strategists (like me!), and more that help promote a business’s product or service by creating compelling messages that speak to and resonate with the needs and desires of business owners target audiences. Honestly, it’s a massive game-changer for […]
Becoming a well rounded business owner and operator means becoming proficient in many avenues. For eCommerce businesses and service providers, these avenues tend to form three routes. Sales, marketing, and design. Coming into ownership with one or even two is great, having all three is a significant advantage. As the owner, making all 3 skills […]
Congratulations on finishing (almost) your first month of 2023. New trends have likely emerged in your business and you may see changes in patterns. Don’t consider this to be a total shift in your life though. As the year ends alongside the holiday season, it’s like clockwork, sales might dip and engagement will lower. However, […]
Affiliate marketing is almost like a referral program for online marketing, with a less traditional approach. Think of two parties, the seller and the affiliate. An affiliate would likely find or know of a product they enjoy, promote it through online posts, promotions, or ads. When a sale is made using the link, the affiliate […]
Learn to Manage Metrics on Social Media
Are you looking to make the most of this holiday shopping season and increase your organic traffic in a cost effective way?
Want to achieve your marketing and business goals for the new year? Then you need to have a good, solid plan. And the best way you can do that is by creating a marketing calendar! A planning/organization tool, it acts as a roadmap that will help guide you; as well as hold you responsible, for […]
As business owners, we are always trying to find ways to reach our target audience. We write blogs, hold events, post organic content on social media platforms like Instagram or TikTok, and much more. However, have you ever considered podcasts as another potentially helpful asset? Although it may not seem like it, podcasts are still […]
Every business owner knows that whether you’ve been doing this for a long time or just recently started, you need to have some online presence. However, with so many businesses trying to be in the spotlight, having an online presence isn’t enough. That’s where SEO or Search Engine Optimization comes in. A powerful and strategic […]
