Marketing is crucial for any business, but just simply promoting your products or services isn’t going to cut it. If you want to truly succeed in today’s competitive marketplace, it’s important that you take a client/customer-focused approach to marketing. What is client/customer-focused marketing, you may ask? It’s strategy that puts the needs, desires, and preferences […]
Summer Marketing It’s not uncommon for ads and sales to decrease during the summer. With more people traveling and saving money for trips, in-person shopping takes priority. Therefore, Q2 and Q3 seem like ideal times to either pause ads or significantly reduce spending. However, if your business is experiencing a summer revenue shift, it’s wise […]
If you are considering using ads for your business, you may have heard some myths that are causing you to hesitate to invest in ads. However, it’s important to remember that these misconceptions are just that – myths. As someone who has heard about these myths time and time again, I am ready to debunk […]
As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]
Many business owners tend to overlook the potential of marketing their business during their “slow season”. While this may be due to a lack of resources or money, there are still things you can explore to help promote your business, maintain engagement, and stay top-of-mind for potential customers/clients. Here are three free tasks you can […]
As AI technology continues to advance, there is no doubt that it is transforming the way we live and work. But what exactly is it? AI, or artificial intelligence, allows machines to learn from experience, adjust to new inputs, and perform human-like tasks. Some common applications of AI include virtual assistants like Siri and Alexa, […]
Marketing is an ever-evolving field with a broad range of opportunities like copywriters, SEO analysts, digital marketing strategists (like me!), and more that help promote a business’s product or service by creating compelling messages that speak to and resonate with the needs and desires of business owners target audiences. Honestly, it’s a massive game-changer for […]
Becoming a well rounded business owner and operator means becoming proficient in many avenues. For eCommerce businesses and service providers, these avenues tend to form three routes. Sales, marketing, and design. Coming into ownership with one or even two is great, having all three is a significant advantage. As the owner, making all 3 skills […]
Congratulations on finishing (almost) your first month of 2023. New trends have likely emerged in your business and you may see changes in patterns. Don’t consider this to be a total shift in your life though. As the year ends alongside the holiday season, it’s like clockwork, sales might dip and engagement will lower. However, […]
