Congratulations on finishing (almost) your first month of 2023. New trends have likely emerged in your business and you may see changes in patterns. Don’t consider this to be a total shift in your life though. As the year ends alongside the holiday season, it’s like clockwork, sales might dip and engagement will lower. However, don’t fret, we’ve got some strategies that can help you keep that spark in for business.
With the end of a busy selling season, things are likely in some sort of disarray, this is normal. Now is the time to take an audit, of what worked and what didn’t. This can be as broad an audit as you’d like. You may find that people really appreciate the recognition, so you start an employee of the month program. Perhaps you notice different departments or workers with specialties interact with others more frequently than those around them. Don’t hesitate to ask questions about what worked, as employees, they have the best insight. Implementing strategies designed to improve workplace enjoyment and flow is a great place to start Q1.
You can never plan, or prepare, too much. You can regret not having a solid plan and foundation to run off of. Check out our post about marketing calendars and the role they play in your business. Build out some expectations you have to implement new strategies you’d like to see take place. Have goals you’d like to meet every week for stability, like a podcast or blog. Keep things fresh with new projects or tasks. Once you have this planned out you will be able to follow this last step.
Follow what worked last year and capitalize on it. Utilize your efficient areas and make the most of your time. This counts for social media and work. Follow your followers, and their engagement, and focus time where they are. Splitting your time online evenly when your Instagram following is most active, is not efficient. Within your workspace find what brought in the most return, or learn that you need to grow and scale. If you have the inventory you can’t move, it may be time to become niche and lower the stock. Struggling to keep items on the shelves, stock more variety or volume, and scale up your operation. Efficiency strategies are most obvious from last year, now.