Fact; social media is an essential tool for everyone, especially for business owners.
Although this is true, social media can still be difficult or confusing when trying to grow your online presence, primarily when unsure which platform works best for your business.
If you are struggling with this problem, just look down below at our list of apps we believe you NEED to be using if you aren’t already.
A short-form video sharing app, TikTok quickly rose to the top as the number one social media platform since its launch in 2017.
It’s a fantastic resource because it’s user-friendly and has many great tools/features like music snippets, filters, and more, giving you a lot more creative freedom when it comes to making videos. And, with so many people using this platform, it is incredibly easy to gain exposure & engagement for your brand.
The best part, TikTok also gives you the ability to download and share your TikTok on other social media apps, helping save you time & energy from having to create new content constantly!
A social network allows users to share visual content and find inspiration/ideas; people also use the app to find out more information about various products. Making it an especially great visual marketing tool for eCommerce businesses who want to show off their brand and products to potential customers.
Pinterest is one of the largest website traffic drivers in the world because every pin includes a direct link. They allow people to directly find and buy your products instead of having to search and possibly giving up before making a purchase.
It can even integrate with your website, Facebook, or Twitter account, allowing you to automate your posting and save you time/energy.
An online video-sharing platform, Youtube has been one of the most used social media apps since it was first launched in 2005.
With billions of users and the fact that video is the most popular way to consume content, it can make it easier for a business to find its target audience. Especially if your videos are the kind that people are actively searching for. For example, my Youtube contains past live streams, marketing tips, and more for people seeking help marketing their business through organic means (social media) or paid advertising.
A photo/video sharing app, Instagram can be a great social networking tool where you can interact and engage with your target audience.
Even with the constantly changing algorithm, Instagram has many tools/features like stories, reels, and more that can help businesses of any size still thrive and grow on the platform, with an excellent social media strategy, of course.
You can make money directly from Instagram by adding your products to the app’s shopping feature, allowing your audience or others to discover your business’s products and buy right now.
Although it may not seem like it, Facebook is another social networking app still used by many today.
With this platform, you can create reminders for your audience to inform them about special events for your business. Live videos where you can answer questions, give advice, or just actively engage with your audience in real-time. Facebook even has “boosted posts” that can help you push your content out to people who might become potential loyal customers of your business.
I know I said at the beginning that these are the platforms you need to use if you aren’t already; that is 100% true. However, it is not required for you to use EVERY single one that is listed above. No matter how great an app can be, sometimes it can still not be the right fit for your business.
So before joining any social media platform, if you haven’t already, do some research first. Take a look into what you think would fit best with your business’s wants and needs, as well as which app your target audience or customers prefer to use the most simultaneously. This way, you’ll have a better idea about which platforms would be the best to use for your business’s growth.
If you have any questions, don’t hesitate to contact us here at DMS! We are always happy to help other businesses with social media marketing, website building, or even Facebook/Google/TikTok advertising!