Want to achieve your marketing and business goals for the new year? Then you need to have a good, solid plan. And the best way you can do that is by creating a marketing calendar!

A planning/organization tool, it acts as a roadmap that will help guide you; as well as hold you responsible, for accomplishing all marketing strategies and goals you’ve set for your business throughout the quarter/year.

Now that you know what a marketing calendar is, let’s talk about some reasons why they are so important.

Flexibility & Less Time Is Wasted

We never will know for sure what will happen in the new year; and if you try to do everything at the last minute, that could cause a lot of problems for you and others that are time-wasting and could have been avoided in the first place.

A marketing calendar forces you to sit, focus, and plan ahead. Giving you the chance to, not only be more adaptable to whatever changes, issues, or problems may arise; but also be more prepared for anything like making sure you have enough inventory, a good budget for things like ads/paid marketing, built promotional hype, and much more.

Saving you from possible headaches, and letting you use your time and energy on other tasks that need it.

More Cohesive Campaigns

With so many marketing channels, it’s important that everything is in sync for the most success; right? For example, if you were to run both a social media and email campaign, you would want them to work together well enough so that they help bring in as many new customers/clients as possible.

However, without a plan, it can be quite difficult to keep track of every campaign when it comes to how well they are working by themselves and with others, what needs to be changed, and more.

Thankfully, with a marketing calendar, it can assist you in keeping track of ALL your marketing campaigns. Allowing you to easily see and understand how each campaign works together; as well as learn important data that will help bring even more success to your business.

Everyone Knows Their Roles

If you work with a team, then you know how crucial it is that everyone understands the tasks they need to accomplish, deadlines, and much more. That’s where a marketing calendar comes in handy.

It can be great for outlining tasks and letting everyone knows what they need to do for the next following quarter/year. Helping everyone visualize the overall picture for success and the steps how to achieve it together with more efficiency, more communication, more accountability, and easier team coordination overall.

Like, for example, if someone ended up having a heavier workload for a month while another person had a lighter workload, then the whole team could see that on the marketing calendar and make adjustments where the latter would take some of the work. Making problems easier to solve and helping build team morale when everyone is focused on the end goal.

Now That You Know…

Although marketing calendars do take a bit of time and effort to create, it’s worth it for any business. Whether you are just a small business starting out or a large-figure business. Without any plan at all will only result in your business falling apart; so don’t wait and create your calendar now!

However, if you don’t wish to build your own marketing calendar from scratch, or you’re just not sure where to start in general; Jessica and I actually have a “Yearly Ops & Marketing Calendar” that you can get when you join our eCommerce membership, The Lounge. It has everything you’ll need and more for your business’ success so that you never have to wonder what to do next!