Marketing is crucial for any business, but just simply promoting your products or services isn’t going to cut it. If you want to truly succeed in today’s competitive marketplace, it’s important that you take a client/customer-focused approach to marketing. What is client/customer-focused marketing, you may ask? It’s strategy that puts the needs, desires, and preferences […]
Summer Marketing It’s not uncommon for ads and sales to decrease during the summer. With more people traveling and saving money for trips, in-person shopping takes priority. Therefore, Q2 and Q3 seem like ideal times to either pause ads or significantly reduce spending. However, if your business is experiencing a summer revenue shift, it’s wise […]
If you are considering using ads for your business, you may have heard some myths that are causing you to hesitate to invest in ads. However, it’s important to remember that these misconceptions are just that – myths. As someone who has heard about these myths time and time again, I am ready to debunk […]
As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]
Congratulations on finishing (almost) your first month of 2023. New trends have likely emerged in your business and you may see changes in patterns. Don’t consider this to be a total shift in your life though. As the year ends alongside the holiday season, it’s like clockwork, sales might dip and engagement will lower. However, […]
Are you looking to make the most of this holiday shopping season and increase your organic traffic in a cost effective way?
Want to achieve your marketing and business goals for the new year? Then you need to have a good, solid plan. And the best way you can do that is by creating a marketing calendar! A planning/organization tool, it acts as a roadmap that will help guide you; as well as hold you responsible, for […]
As business owners, we are always trying to find ways to reach our target audience. We write blogs, hold events, post organic content on social media platforms like Instagram or TikTok, and much more. However, have you ever considered podcasts as another potentially helpful asset? Although it may not seem like it, podcasts are still […]
Having an effective, strategic plan can make or break your business. This is a fact with almost every business owner. However, did you know that you can start losing focus and get off track roughly after 90 days? That’s why quarterly planning exists! It allows you to break down your annual plan into smaller chunks […]
