Tag: Small Business Marketing

Benefits Of Client/Customer-Focused Marketing For Your Business

Benefits Of Client/Customer-Focused Marketing For Your Business

Marketing is crucial for any business, but just simply promoting your products or services isn’t going to cut it. If you want to truly succeed in today’s competitive marketplace, it’s important that you take a client/customer-focused approach to marketing. What is client/customer-focused marketing, you may ask? It’s strategy that puts the needs, desires, and preferences […]

Why Summer Is NOT the Time to Stop Marketing

Why Summer Is NOT the Time to Stop Marketing

Summer Marketing It’s not uncommon for ads and sales to decrease during the summer. With more people traveling and saving money for trips, in-person shopping takes priority. Therefore, Q2 and Q3 seem like ideal times to either pause ads or significantly reduce spending. However, if your business is experiencing a summer revenue shift, it’s wise […]

Creating The Perfect Marketing Ecosystem

Creating The Perfect Marketing Ecosystem

As a business owner, you already know that owning a business comes with many difficulties and challenges, especially when first starting out. However, with a solid marketing strategy in place, you can navigate all challenges and the ups and downs of being a business owner with ease. To create the perfect “marketing ecosystem”, you need […]

The Importance Of Marketing Calendars

The Importance Of Marketing Calendars The Importance of Marketing Calendars

Want to achieve your marketing and business goals for the new year? Then you need to have a good, solid plan. And the best way you can do that is by creating a marketing calendar! A planning/organization tool, it acts as a roadmap that will help guide you; as well as hold you responsible, for […]

3 Reasons Why You Should Start A Podcast

3 Reasons Why You Should Start A Podcast 3 Reasons Why You Should Start a Podcast

As business owners, we are always trying to find ways to reach our target audience. We write blogs, hold events, post organic content on social media platforms like Instagram or TikTok, and much more. However, have you ever considered podcasts as another potentially helpful asset? Although it may not seem like it, podcasts are still […]

Quarterly Planning (Why It Matters)

Quarterly Planning (Why It Matters) Quarterly Planning (Why It Matters)

Having an effective, strategic plan can make or break your business. This is a fact with almost every business owner. However, did you know that you can start losing focus and get off track roughly after 90 days? That’s why quarterly planning exists! It allows you to break down your annual plan into smaller chunks […]