As business owners, we are always trying to find ways to reach our target audience. We write blogs, hold events, post organic content on social media platforms like Instagram or TikTok, and much more.

However, have you ever considered podcasts as another potentially helpful asset?

Although it may not seem like it, podcasts are still relatively young and can be a great marketing tool for your business in various ways!

Reaches A More Actively Engaged Audience

In today’s fast-paced and busy environment, many people don’t feel like they have time for most things, especially reading a blog or post. Podcasts, however, are easily accessible anywhere, anytime for people who are always “on the go.” 

People can listen to podcasts while driving, working out at the gym, or relaxing at home; they are an excellent resource for those looking for entertainment, inspiration, or even self-improvement.

So, whatever your podcast provides, it will have a broad reach and find the right audience who shares the same interests and passions that correlate well with your podcast/business. Causing them to be more likely to follow links, buy your products/services from ads on your podcast, and have more engaging interactions.

Builds Speaking/Storytelling Skills

As some may know, speaking to an audience through video form can be tricky. It can be hard to show creativity and passion that captivates/engages your audience when they can see how nervous or awkward you feel in front of the camera.

Thankfully, podcasts are a great alternative to that problem! 

It’ll allow you to feel and sound more relaxed and fun as you share your experience/knowledge of your business with those excited to hear all about it!

Repurposes Content 

Creating new content consistently can be difficult, especially for business owners. Still, with podcasts, you can make your life easier by taking each episode and reusing them as extra content for your business’s other platforms like Youtube or TikTok!

Not only that, but did you know that you can also use your podcast as research to help you write blogs?

You shouldn’t just copy from your podcast word for word; it can be a great resource to help save you time and energy as you plan, format, and write high-quality content for people to read on your website.

Creating a podcast is honestly so much fun! Even though it may seem complicated, the best thing about podcasts is how easy it is to do; the only hard part is to sit down and start talking. You can do so on your phone, Anchor, like me, or whatever works best for you. 

I hope this blog inspired you to create your podcast. If it has, let me know because  I would love to be one of your first listeners!

Also, In case you didn’t know, I have a podcast called “Master Making Money With Your Marketing.” Although I am on hiatus right now, you can listen to the episodes I have on my podcast on Spotify, Apple Podcasts, and Google Podcasts.