Marketing is an ever-evolving field with a broad range of opportunities like copywriters, SEO analysts, digital marketing strategists (like me!), and more that help promote a business’s product or service by creating compelling messages that speak to and resonate with the needs and desires of business owners target audiences. Honestly, it’s a massive game-changer for […]
Becoming a well rounded business owner and operator means becoming proficient in many avenues. For eCommerce businesses and service providers, these avenues tend to form three routes. Sales, marketing, and design. Coming into ownership with one or even two is great, having all three is a significant advantage. As the owner, making all 3 skills […]
Affiliate marketing is almost like a referral program for online marketing, with a less traditional approach. Think of two parties, the seller and the affiliate. An affiliate would likely find or know of a product they enjoy, promote it through online posts, promotions, or ads. When a sale is made using the link, the affiliate […]
Are you looking to make the most of this holiday shopping season and increase your organic traffic in a cost effective way?
Want to achieve your marketing and business goals for the new year? Then you need to have a good, solid plan. And the best way you can do that is by creating a marketing calendar! A planning/organization tool, it acts as a roadmap that will help guide you; as well as hold you responsible, for […]
As business owners, we are always trying to find ways to reach our target audience. We write blogs, hold events, post organic content on social media platforms like Instagram or TikTok, and much more. However, have you ever considered podcasts as another potentially helpful asset? Although it may not seem like it, podcasts are still […]
With business owners having to deal with multiple deadlines, projects, and much more; it’s critically important to stay organized. Thankfully, we have a whole variety of organizational tools at our disposal that can help us run our business smoothly and efficiently. Down below is a list of some of my favorite tips & tools that […]
Do you ever struggle with gaining engagement on your social media? For example, are you not seeing as many comments and likes on your posts as you want? This is a common struggle for business owners. Don’t let this discourage you from posting because I promise someone IS seeing them! Why do you think Social […]
Finding your target audience might be one of the most important things you can do as a business owner. If you don’t find your target audience you’ll be wasting time, effort, and most importantly MONEY! Finding your audience The first thing you can do is narrow down your target audience to see who will most […]
