Having and growing your email list is very important. If you don’t have an email list, get one! They are extremely important and help grow a connection with you and your customers. The more your email list grows the more your business will grow, too!
Use an email marketing tool
There are many good email marketing tools for you to use! MailChimp, Convertkit, ActiveCampaign, and ConstantContact are all great ones that we recommend. There all have free trials so try them out and see which one works best for you and your companies needs. Once you decide on the one, you can start promoting it to your website and social media channels.
Create a landing page
Once you’ve chosen which marketing tool you want to use it’s time to create a landing page for your email list. You’ll want to create a pop-up when they first enter your site that allows them to sign-up. If you want more subscribers you’ll want multiple sign-up forms.
Combining a sidebar and pop-up will help build subscribers fasters because more people will have the opportunity to see it. Also always have a small description of how they will benefit from joining your email list.
Use freebies and deals
Offer freebies and deals for people who first subscribe to your email list. Offering content valuable for those in your target market will help your conversion rate tremendously for your list as well as help you gain warm leads. All of these help build a relationship between you and your customers which will grow your sales. People love seeing that you’re willing to help for free! It allows them a chance to get to know a little about who you are and that this is a business they can align with.
Promote and promote consistently
Promoting your email list is essential to its growth. Promote this on any online forum you have. Your website and social media are the easiest and best places to do this. Describe what is offered with your email list and the benefits of joining.
Use subscribers who have already joined to help with this process. Gather testimonials and reviews from subscribers you already have to show proof that your email list is a great opportunity for them to join because your business has helped them with x,y, and z.
Lead generation ads
Facebook lead generated ads are a great way to get your opportunity out in front of your desired audience. Lead generation ads are very important because of the ability to only show your ads in front of people who are most likely to buy your product or in this case join your email list.
These ads are another place where you can offer your freebies and deals that someone would receive if they joined! The more places people can see the opportunity for your email list the more that will join.
Diedrich Marketing Strategies can help with all your needs. We can help generate pop-ups for your website, lead generation ads, and help grow your email list! Visit our site and get in contact with us for help!
Go ahead and follow our social media accounts as well! We’re posting constantly with tips and motivation to help you out!
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